In conclusion, the obsession with cute is a huge East Asian phenomenon. The history of girlish style could be traced back to the beginning of cute subculture at the late twentieth century in Japan. The original idea of girlish style is influenced by occidental countries’ urban life styles. Dressing in girlish and cute styles is a way to escaping from the trappings of adult life and dominant ideology in Asian cultures.
While the gaining of girlish styles in current Asian society owes to more factors now by developing for decades, such as mental needs for being oneself and enjoying fun of childhood, sprits for escaping from dominated society. Also, there are physical reasons and sexual attractions relate to the style. Though girlish style is a result of releasing pressure from society, the way to act for girls are permitted by cultural concepts at the same time. In Asian culture, people prefer to see youth and innocence from girls compare to occidental countries. The key elements of girlish styles seems to be changeless because of the concepts of Asian societies, such as being a member of a group, same with others and obeying rules from authorities.
Girlish style is not only the stereotype to describe female, it is more about a popular phenomenon, a fashion trend and a powerful strength now. I did investigations by researching articles, report, documentary and news from online academic and news website to investigate factors that influenced the girlish style.
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